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  • Toni Therrien

How to give your "Dear Seller," letter an edge



There is no question we are in a seller's market. With home prices steadily increasing and people continuing to move to our beautiful city, buyers are looking for an edge. Although buying or selling a house is, at it's core, a business transaction, it's always a good idea to make a connection with the seller. That's where the "Dear Seller," letter comes in.


Writing a letter to the seller can help them see you as more than numbers on a page. We connect with our homes, we create memories there, and handing it off to someone who will appreciate it makes the transaction significantly less stressful.

Here are a few tips to make your letter stand out...



#1: Tell them who you are...briefly


Let the seller know you are a growing family, empty-nesters, or young professionals. Introduce yourself and your family. For example: "We are the Johnson family. We have 2 children and one on the way and are looking for a forever home to raise our family." or "My wife and I are empty-nesters and are looking for a home in which restaurants and community activities are within walking or biking distance." A simple introduction is best. They don't need to know your children's exact ages, hobbies, etc...




#2: Let them know you're for real


Inform the seller that you are pre-approved and that you have all of your ducks in a row. This will make the seller more comfortable choosing you. You may also include whether you are flexible on closing dates, when the seller moves out (typically a buyer would give the seller one month after closing), or any other circumstances that would make the seller's life easier.



#3: Flattery will get you everywhere!


Did the seller make any major improvements to the home? Did they put in features that make the home more efficient, better for entertaining, or aesthetically pleasing? Mention these in your letter. For example, one client added in her letter that she appreciated the environmentally friendly features the seller had added. She was specific and knowledgeable about these features which formed a connection with the seller.



#4: Choose a Realtor with connections


An experienced Realtor will know other Realtors. They may be able to connect with the seller's Realtor to find out what the seller is looking for in a buyer, giving you an edge over the competition.





#4: Make it personal, but not too personal


You may talk about how you felt when you walked into the home, how you can see your children climbing the beautiful tree in the backyard or practicing their soccer goals in the grass. You may write about how excited you are to have friends to the new house or host grand kids for sleepovers. But be aware, they do not need your life story. Keep it general. No TMI.




#5: Proof it


Be sure to proofread a few times, and have someone else look at it for you. Having a fresh set of eyes will give a new perspective, ensuring your letter is the best it can be. Every writer will tell you that this is an important step.





Need a Realtor with experience and connections?

Contact Polly Mitchell Global Realty today!

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